Discover House 44 at F1 Paddock Club™

Watch the season’s biggest races in style at our pop-up in F1 Paddock Club™, created in partnership with Lewis Hamilton and F1®.

What to expect

Bespoke suite design

The House 44 suite is designed in signature Soho House style, serving a specially crafted drinks menu that blends beloved House favourites with new creations from our in-house team.

Inside House 44

A Soho House member for over 10 years, Hamilton has added his own creative vision to House 44. Step into the suite to enjoy a special cocktail made with Hamilton’s non-alcoholic blue agave spirit Almave and exclusive DJ line-ups, alongside curated photography, items from new and archive Plus 44 collections, and a handpicked selection of racing memorabilia.

Appearances from Lewis Hamilton and VIP guests

Expect an exclusive appearance from Lewis Hamilton, who will drop by the suite over the weekend along with other select VIP guests. Find out what it takes to succeed at the very top and learn about the lifestyle and challenges faced by a seven-time Formula One® World Champion, with Q&A’s taking place in the suite.

F1 Paddock Club™ views

An ideal setting to experience the race weekend, the suite delivers unbeatable views of the starting line surge, the high-stakes pit-stop action, and the final push to the chequered flag.

Suite location may vary, with views overlooking Turn 1 at select locations

Behind-the-scenes experiences

Throughout the race weekend, House 44 will give members access to special experiences, including a photo safari and pit lane walks, as well as guided tours of the track and the F1® Paddock.

All experiences are subject to availability.

The Paddock Bar by Soho House

Silverstone Exclusive

Located inside the elusive F1® Paddock, away from the hustle and bustle of the track, The Paddock Bar offers a secluded moment of calm for members to enjoy our House signature cocktails alongside F1® drivers and special guests.

Six global destinations

FORMULA 1 PIRELLI GRAN PREMIO D’ITALIA 2025
05-07 Sep
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FORMULA 1 GRAN PREMIO DE LA CIUDAD DE MÉXICO 2025
24-26 Oct
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FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX 2025
20-22 Nov
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FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX 2025
05-07 Dec
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Brought to you by…

House 44 will be located at F1 Paddock Club™, a luxury hospitality experience that immerses guests in the racing action and grants unprecedented access to the world of Formula 1®. Where you’re not just closer to the race - you’re right in the heart of the action. The pop-up will appear at six of the biggest races on the calendar, from prestigious heritage races to ultra-modern city spectacles.

The House 44 name takes inspiration from Hamilton’s iconic racing number. Now synonymous with Hamilton and his unmatched career, 44 is the number he raced with from his early karting days through to his record-equalling seven World Championships wins.

Soho House is a club for creatives, providing a home for our members to come together and belong, wherever they are in the world. We’ve teamed up with Lewis Hamilton and F1 Paddock Club ™ to launch a special hospitality suite at key races throughout the upcoming F1® season, House 44.